You can activate your Game Key on Origin either online, or by downloading the Originclient for PC.
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In case you use the online sign in, click on ‘My Game Library’, select ‘ADD A GAME’ option and click on ‘Redeem Product Code’.
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In case you use the Origin Client for PC, instead of ‘My Game Library’ you will need to select ‘Origin’ from the top Menu, then click on ‘Redeem Product Code’.
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Now simply enter your game key in the ‘Enter Product Code’ field and click ‘Next’. Please make sure that there are no spaces before or after your code.